How to build a brand for your print-on-demand business in 6 simple steps
If you’re starting your online custom clothing business with print-on-demand and drop-shipping but need help with creating your brand, we’ve got you.
Bringing your creative passions to life can be easy (with Slaite print-on-demand) but building a complete brand identity can be a daunting task. If you’re new to the business world, you may have aversions to branding and appearing corporate – we get it.
But, branding is an effective tool to indirectly communicate with your target audience and improve your non-verbal relationship with potential customers simply through visual appearance and digital presence.
Online businesses require a proper branding playbook because without a physical storefront to meet and greet your client base, your digital presence represents your entire business.
But don’t let this discourage you: having an online presence means you can reach more people at any time! Another plus to having an online brand: e-commerce grew exponentially in 2020 and it’s projected to continue to grow in 2021.
We scoured marketing and branding guides to simplify the process for creating a brand into 6 simple steps. Let’s break down what elements you need to create a brand and how to carry out each task. If you want to read more, we’ve included several resources at the end of this article.
Do your homework
Researching your target audience as well as your direct and indirect competitors will provide insights into the market (example: custom apparel with artistic designs). These insights will help you understand who your customers are and what will set your company apart from the competition.
Research is the most time-consuming component of building your brand, but the findings are priceless. You can use free tools to research including Google, social media platforms, competitor websites and industry forums or subreddits.
Define your company’s values
After researching externally and understanding the market, turn inwards to identify what core values and principles will define your company. Your values and principles help guide your mission statement. With this framework in place, all future brand communications can build out of this foundation. If you need help, or want an extremely thorough brand strategy guide, check out this article from Column Five Media with free templates.
Choose your personality
A consistent brand personality throughout your website, email and social media communications will improve your audience’s ability to accurately define your brand without being explicitly told the personality traits. Try answering the below questions to begin curating your brand personality:
- What makes your company unique?
- What are some personality traits you want consumers to think of when they encounter your brand?
- What separates your brand from the competition?
- What unique solution do you provide to your target audience?
- What words would you use to describe your brand?
Let’s get visual
With your newfound understanding of the marketplace and your defined brand values, mission and personality, you can start to develop your visual branding elements. These elements include your colour palette, fonts, logo and any graphics that will accompany your branded messages.
Need help with your visuals? This Shopify blog includes a colour psychology infographic and a resource to help you select your fonts.
Put it into practice
With your established brand personality and visual elements, you can begin implementing your brand elements across your website, social media channels and customer communications.
Evolve with time
As your brand matures and grows, it’s important to keep an eye on how your brand is performing in the market, with your customers and in relation to your competitors. While a complete re-branding is typically not necessary, refreshing or modifying minor elements in your brand identity will help keep your brand relevant and will continue to enforce strong branding across all communication efforts.
Here are some helpful links if you want more in-depth reading to help establish your brand.